Adidas’ “3 Ka Dream” ODI World Cup campaign features Indian Cricket Stars and Raftaar

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By afaqs! news bureau

3 Ka Dream: As the ICC World Cup 2023 approaches, excitement is at an all-time high in the center of India, where cricket is more than simply a sport—it’s an emotion. For millions of Indians, this event is more than just a competition; it is a symbol of their everlasting devotion to the sport and an opportunity to see their favorite cricket players rewrite history.

As the excitement builds, Adidas, who became the official kit maker of the Indian Cricket Team in May, finds itself in a unique position, shouldering not just the responsibility of outfitting the players but also catering to the profound sentiments of a cricket-crazy nation. The brand has launched a new campaign in collaboration with BCCI. Titled ‘3 Ka Dream’, the campaign serves as an anthem for cricket fans, featuring top-tier cricketers including Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav alongside passionate fans.

Cricket in India: More than Just a Sport

Cricket in India is more than just a sport; it’s a religion that unites the diverse population of the country. From the dusty streets of small towns to the glitzy stadiums of major cities, the sound of a cricket ball hitting the bat echoes in every corner. It’s not just about boundaries and wickets; it’s about emotions, dreams, and aspirations.

Adidas and Indian Cricket: A Unique Partnership

In May, Adidas sealed a historic deal by becoming the official kit maker for the Indian Cricket Team. This partnership goes beyond just designing jerseys; it’s about carrying the hopes and dreams of a nation on their shoulders. With this association, Adidas has committed itself to the passion and fervor that cricket ignites in India.

The ‘3 Ka Dream’ Campaign: A Game-Changer

The ‘3 Ka Dream’ campaign is a game-changer in the world of cricket marketing. It’s not just about promoting a brand; it’s about celebrating the spirit of cricket in India. The campaign brings together cricketers and fans in a way that has never been done before. It’s a celebration of the unity that cricket brings to the nation.

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The Power of Music and Cricket

One of the standout features of the ‘3 Ka Dream’ campaign is its music. The rap song, set to a typical hip-hop beat, serves as the anthem for cricket fans. It’s a testament to the power of music to unite people and capture the essence of a sport that means so much to so many.

Meet Karan Kanchan: The Musical Maestro

Behind the catchy tune of the ‘3 Ka Dream’ rap song is multi-genre record producer Karan Kanchan. With a portfolio that includes collaborations with renowned artists, Karan brings his expertise to infuse energy and excitement into the campaign’s music.

Raftaar: The Voice Behind the Anthem

Adding his unique flavor to the rap anthem is Raftaar, a name that needs no introduction in the music industry. Raftaar’s powerful lyrics and energetic delivery make the ‘3 Ka Dream’ song an instant hit among cricket enthusiasts.

The Fusion of Cricket and Rap

The fusion of cricket and rap might seem unexpected, but it works seamlessly in ‘3 Ka Dream.’ The high-tempo rap complements the adrenaline rush of cricket, creating a perfect harmony that resonates with fans of both music and the sport.

Involvement of Cricketing Stars

The involvement of top-tier cricketers like Rohit Sharma, Virat Kohli, and others adds to the campaign’s authenticity. These cricket stars aren’t just endorsing a brand; they are actively participating in a celebration of their passion for the game.

Connecting with Passionate Fans

What sets ‘3 Ka Dream’ apart is its ability to connect with passionate cricket fans. It’s not just a commercial; it’s a reflection of the emotions that fans experience when watching their favorite team play. The campaign has struck a chord with fans across the country.

Dil Jashn Bole | ICC Men’s Cricket World Cup 2023 Official Anthem | Pritam Watch Here:

Spreading the Cricketing Fever

The impact of the ‘3 Ka Dream’ campaign goes beyond marketing. It’s spreading cricket fever across the nation. As fans watch their favorite cricketers groove to the rap beats, they can’t help but get excited about the upcoming ICC Men’s World Cup in 2023.

Adidas and BCCI: Beyond the Game

Adidas and BCCI have forged a partnership that goes beyond the game itself. It’s a commitment to nurture and promote cricket in India for the long haul. This collaboration is set to leave a lasting impact on the sport and its fans.

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Cricket is more than just a sport in one country,

Adidas’s ‘3 Ka Dream’ campaign is a masterstroke. It brings together the worlds of music and cricket to create a celebration that resonates with the heart and soul of India. As we count down to the ICC Men’s World Cup in 2023, this campaign is a reminder of the unifying power of sports and music.


1. How can I watch the ‘3 Ka Dream’ campaign?

  • You can watch the ‘3 Ka Dream’ campaign on various platforms, including television, social media, and Adidas’s official website.

2. What is the significance of the rap song in the campaign?

  • The rap song serves as the anthem for cricket fans, capturing the excitement and passion of the sport. It unites fans and cricketers in a unique way.

3. Are there any special edition Adidas kits for fans?

  • Yes, Adidas has released special edition kits for fans to show their support for the Indian Cricket Team. These kits are available for purchase online and in select stores.

4. Will there be live events related to the campaign?

  • Yes, Adidas is planning live events and activations related to the ‘3 Ka Dream’ campaign. For updates, keep an eye on their official channels.

5. How can I get involved as a cricket fan?

  • You can get involved by actively supporting the Indian Cricket Team, participating in fan events, and sharing your enthusiasm for cricket on social media using the campaign’s hashtag.

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